About
We're a purpose-led digital impact partner.
We exist to help organisations use technology to deliver meaningful, positive change.
- Founded 2022
- Microsoft & Domo partner
- Cyber Essentials Plus certified
- Registered with the ICO
Our Purpose
We're an ethical, purpose-driven business. We want the work we do, and the way we do it, to leave the communities we live and work in a little better than we found them, not just our clients' bottom line. We take a collaborative approach, focused on practical, measurable outcomes.
Walking the Talk
That's not just a line on a website. Our CEO volunteers as a board member of C-Change Scotland, a charity supporting disabled people, particularly people with learning disabilities and autistic people, to live their own good life, through a human-rights-based, self-directed support model. It's one example of a value we try to hold everywhere in the business: doing work that matters, not just work that pays.
Our Team
Founded in 2022, we're a small core team, backed by a bench of senior associates and a network of specialist delivery partners, so you get the judgement and continuity of a boutique team, with the depth to call on when a project needs more than three people can cover.
Core Team
Founder & CEO
Thomas Madden
Founded IO Analytics on the idea that data and AI should make organisations genuinely more effective, not just busier. An MBA-qualified digital leader with 20+ years driving enterprise transformation, including a five-year cloud and digital strategy for Scotland's teaching regulator serving 76,000+ users, and P&L leadership of an £18m services division through acquisition. Also serves as Chief Product Officer at BML and a board member of C-Change Scotland.
Co-Founder & CTO
Brian Rutherford
Co-founder of IO Analytics with 28 years of experience building and scaling data-focused consultancies, spanning the full lifecycle of technical and commercial delivery, from data engineering and solution architecture to hands-on analytics, AI, and technical education. Certified across SAP, Oracle and Red Hat Linux. In recent years, focused on Microsoft Fabric, Power BI and Azure.
AI & Data Engineer
Hamish Mitchell
An MSc in Artificial Intelligence (Distinction, University of Strathclyde), with hands-on delivery across data engineering, BI and applied AI: RAG-based LLM fine-tuning, ETL, data quality and dashboard builds on Power BI, Microsoft Fabric and SAP BusinessObjects. A Domo Certified Developer with proven delivery across marketing, public sector and health-data projects.
Associate Network
Senior, fractional expertise we bring in when a project calls for it: not full-time staff, but people we work with directly and trust.
Associate
Ben Johnson
Strategist and architect with more than two decades' experience defining and delivering enterprise-scale digital business. Co-founder and CEO of BML.
Associate
Jaco Vermeulen
M&A technology advisory specialist and career PE portfolio and corporate CTO, with twenty-five years enabling M&A transactions and delivering pragmatic value creation and business transformation.
Beyond Ben and Jaco, we draw on a wider Associate Network of experienced professionals, and a Partner Network with complementary specialisations across the sectors we work in, brought in project by project, matched to what the work actually needs.
Strategic Partners
We also work alongside specialist partners who extend what we can deliver, as a channel partner for products that complement our own, and as the data consultancy inside larger transformation programmes led by others.
AffyMedTech’s Lynx platform gives healthcare providers a single, Microsoft and ISO27001-certified system for patient records, clinical care planning, billing and reporting, used across 16+ countries as part of the Affidea and Vertice MedTech group, and a digital partner to NHS England and Leeds Teaching Hospitals’ Innovation Popup programme. As their Scottish channel partner, we integrate our Trusted Research Environment with Lynx to support healthcare providers here.
Avocado55 helps contact centres and service organisations work smarter, pairing operational expertise with data, AI and technology to lift customer experience without a hype-led approach. Their Contact Centre AI work has cut cost-to-serve by up to 53% within 12 months. We provide the strategic data consultancy behind their transformation programmes.
BML runs the business and technology change behind M&A transactions, from pre-deal diligence through carve-out, integration and value creation to exit readiness, across more than 45 transactions and over £17bn of enterprise value managed. We provide the data consultancy inside their pre-transaction, integration and post-implementation work, and our founder Thomas Madden also serves as BML’s Chief Product Officer.